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Privacy Policy

Prime Time Living
Last updated: August 22, 2026

Prime Time Living ("we," "us," "our," or "Prime Time Living") respects your privacy. This Privacy Policy explains what information we collect through this website, how we use and protect it, and the rights you have regarding your information.

By using this website or submitting a form on this site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following information when you visit our website or contact us:

  • Contact information you provide voluntarily, such as your name, phone number, and email address, when you submit our contact form, request a consultation, or reach out to us directly.
  • Assessment responses, if you complete our transition assessment, including your answers about your situation and needs. These responses are used only to display a tailored result to you at the time you complete the assessment — we do not store or retain your assessment answers after your session ends.
  • Communication records, including messages you send us by phone, email, or through this website.
  • Technical information, such as browser type, device type, and general location, collected automatically through standard website analytics.

We do not knowingly collect Social Security numbers, financial account numbers, or medical/health records through this website. Please do not include this type of sensitive information in any form submission or message to us.

Accuracy of information you provide. You are responsible for providing accurate contact information (including your email address and phone number) when submitting a form on this Site. Prime Time Living is not responsible for any failure to reach you, missed communications, or consequences arising from an incorrect, outdated, or mistyped email address or phone number that you submit.

2. Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies to operate properly, enhance your browsing experience, and help us understand how visitors interact with our content. A cookie is a small data file placed on your device by your browser when you visit a website.

We use the following categories of cookies:

  • Strictly necessary cookies. These cookies are essential for the website to function and cannot be disabled. They typically involve no personally identifying information and are limited to core site operations, such as remembering your cookie preferences.
  • Analytics cookies. We use analytics tools, including Google Analytics, to understand how visitors use this website — for example, which pages are viewed and how visitors arrive at our site. This information helps us improve the website and the services we offer. Data collected is used in aggregate and is not used to identify you personally.

We do not use cookies for cross-context behavioral advertising, and we do not sell or share information collected through cookies with third parties for their own marketing purposes.

Your choices. When you first visit this website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies, including analytics cookies. Non-essential cookies are not set unless and until you provide consent. You may change your preferences at any time using the cookie settings link available in the website footer, or by adjusting your browser's cookie settings directly. If your browser sends a Global Privacy Control (GPC) signal, we will honor it as a valid request to opt out of non-essential tracking.

Most browsers also allow you to view, manage, block, or delete cookies through their own settings. Please note that disabling certain cookies may affect the functionality of parts of this website.

3. Consent to Be Contacted

When you submit our contact form, you are required to affirmatively check a box confirming that you consent to being contacted by Prime Time Living by email and/or phone (including phone calls and text messages) regarding your inquiry. We will only contact you using the information you provide and for the purpose of responding to your request or providing the services you asked about.

You may withdraw this consent at any time by contacting us at the phone number or email below and asking us to stop contacting you. Once we receive your request, we will stop reaching out to you by phone and/or email, though we may need to retain limited records as described in Section 7.

4. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule consultations
  • Provide the senior move management and downsizing services you request
  • Communicate with you about your transition and our services
  • Improve our website and services
  • Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. How We Share Your Information

We may share your information only in the following circumstances:

  • Service providers who support our business operations (such as scheduling, hosting, or email tools), who are contractually limited to using your information solely to perform services on our behalf.
  • Professionals involved in coordinating your transition (such as moving companies, estate liquidators, or senior living communities), but only with your knowledge and consent.
  • Legal or regulatory authorities, if required by law, subpoena, or court order, or where necessary to protect the rights, safety, or property of Prime Time Living, our clients, or others.

We do not share your information for cross-context behavioral advertising.

6. Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or outdated information
  • Request deletion of your personal information from our records ("right to deletion")
  • Ask us to stop contacting you at any time, for any reason
  • Withdraw consent to be contacted at any time
  • Opt out of future communications

To exercise any of these rights, contact us using the information in Section 14. We will respond to verified requests within a reasonable time, consistent with applicable law. Note that we may need to retain certain records where required by law, for active service engagements, or for legitimate business record-keeping (for example, financial or contractual records), even after a deletion request.

7. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this policy, to provide services you've requested, or as required by law. When information is no longer needed, we take reasonable steps to delete or de-identify it.

8. Data Security

We use reasonable administrative and technical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no website, email, or method of electronic transmission is completely secure, and we cannot guarantee absolute security. You provide information to us at your own risk.

9. Limitation of Liability

Prime Time Living provides the information on this website for general informational purposes only. It does not constitute legal, financial, medical, or professional advice, and should not be relied upon as such. While we strive for accuracy, we make no warranties or representations, express or implied, about the completeness, accuracy, or reliability of any content on this site.

To the fullest extent permitted by law, Prime Time Living and its owner, employees, and contractors are not liable for any direct, indirect, incidental, special, or consequential damages arising from your use of this website or reliance on its content.

This website does not constitute an offer or agreement to provide services. Senior move management and downsizing services are governed by a separate signed agreement, not by this Privacy Policy.

This Privacy Policy does not limit any liability that cannot be excluded under applicable law.

10. Accessibility

Prime Time Living is committed to making this website accessible to all visitors, including older adults and individuals with visual or other impairments. If you experience difficulty accessing any part of this website or would prefer to communicate by phone, please contact us and we will do our best to assist you or provide the information in an alternative format.

11. Children's Privacy

This website is not directed to children, and we do not knowingly collect personal information from anyone under 13 years of age.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will reflect the most recent revision. Continued use of this website after changes are posted constitutes acceptance of the revised policy.

13. Governing Law

This Privacy Policy is governed by the laws of the State of Arizona, without regard to its conflict of law principles.

14. Contact Us

If you have questions about this Privacy Policy, would like to exercise your rights described above, or would like us to stop contacting you, please reach out:

Prime Time Living
Phone: 310-487-5017
Email: ericareiter@icloud.com
Serving Tucson & Southern Arizona